Having a Web presence will, if no longer required, both for individuals and businesses who want to continue to exist in a world increasingly turned to digital.
The e-branding (or e-branding) is the next phase personal wave of personal and professional development online. A personal brand is how you "sell" to others, while an e-brand is a digital representation of itself to the Web. Your brand is who you are and what sticks things, including values, skills, attitudes, vision, mission, personality and appearance. The sum of everything you are and what is projected on others, whether online or offline, is your brand. Therefore, if your name is associated with only a blog, that blog becomes your personal e-brand. If you have left comments ten blogs and has three social networking profiles, the amount of such participation and building your brand is, is how people perceive it. Any individual can and should develop an e-brand. Since there are no obstacles to doing so, when the cost of developing an e-brand has been reduced to zero.
Facts
Both companies and individuals understand the importance of e-branding, and the untapped potential of social networks. In fact, 40% of companies plan to increase spending on social networks for next year (Forrester Research). 78% of marketers are using blogs, 63% use video and 56% use social networks (MarketingVox.com). Recruiters constantly monitor online profiles, and although his mark will remain constant as technology advances, your e-brand must be both consistent and also updated to represent your brand with that of an expert with knowledge of the door tecnología.Google access to see and discover personal electronic tags. A simple search determines if you have presence, the amount of hits or visits that has had much impact does reflect the presence and the content represents the credibility behind the brand. The first page of results for a search of his name is important for your reputation. In fact, 49% of people change their search terms after not finding the desired result on the first page (iProspect). Be on the front page is great for brand visibility and positioning. 39% of search engine users believe that companies whose sites appear among the top results are the market leaders (IProspect).
Often, people are-understandably-obsessed with their e-brands. Want to know how many results are to his name and how those results are manipulated by search engines. 47% of Internet users has made these searches egocentric, which represents an increase from 22% five years ago (Pew / Internet Survey). As more communication vehicles, the need to constantly monitor its e-personal brand increases. Companies have noticed this trend and are beginning to react. In fact, 51% of Inc. 500 companies are monitoring social media through RSS feeds, statistics Web and video downloads, among others.
process
1. Discover -
Before entering the virtual world, you need to concentrate on discovering who you are and what to do. Most blogs fail because people do not take the time to learn about themselves, what they love and what they can write. Passion is the engine in both the online as it is in reality. Before you build your brand, help assess the talks that are given online and their lives today.
2. Create -
After taking a position on an issue, it's time to choose a platform. Want to start a blog? Are you more interested in join some social networking? Do you prefer to be more traditional and keep a static website? These are questions that should be done. Choose your strategy wisely if you do not want a very widespread dissemination of its brand. For blogs, choose from Wordpress.com / .org and Typepad.
3. Communicate -
Now that you have an e-brand, it's time to communicate it to others. There are many ways to promote your blog or website online, and allow messages from visitors to his blog, link exchanges, and joining social networks. Remember that visibility creates opportunities.
4. Maintain -
As has been established online, you need to protect their reputation. Some ways to monitor your brand are performing a search of his name in Google or Technorati. You must also ensure the accuracy of all its web properties and keep them updated as well, as you grow, so does your e-brand. Strategies
successful e-branding
In the future, everyone will have some form of online presence, either through a simple web page, blog, article, or via comments or appearances in social networks. The following strategies help to know how to effectively exploit the opportunities offered by e-branding.
• "Know your goals before doing anything." - Geoff Livingston, author of the blog is gone now
• "Have a niche." - Ben McConnell, co-author of Citizen Marketers
• "Take an interest in social media and study the people who are experts in using these tools to see what works for them." - Mack Collier, blogger and blog consultant The Viral Garden
• "Make sure your profile in order Zoominfo.com . Confirm that is up to date and request removal of what is not appropriate." - Andy Beal, author of Radically Transparent
• "Do not rely on the old rules of buying access through advertising or beg the big media media to write about you. Instead, post good content on the Web (and free) that people are eager to consume. "- David Meerman Scott, author of The New Rules of Marketing and PR
• Invest in an effective logo design. Often, your target audience will see your logo before any other aspect of the company, despite opposing views, people judge books by their covers. "- David Airey, graphic designer and blogger
•" Watch digital identity, can not control your digital footprint completely, but may be a step adelnate with a well-written blog and being generous in their social networks. "- Debbie Weil author of The Corporate Blogging Book
• "I recommend creating a center of personal branding to bring together all the online and social activities in one place that we refer you to them." - John Jantsch, a blogger and author of Duct Tape Marketing
• "Take time to answer questions and inquiries." - Shel Holtz, co-author of Blogging for Business
online challenges facing brands
online There are many challenges facing corporate and personal brands. Companies are being forced to open their culture and communicate with the outside world to accept a return. People need to find them and are positioned as experts in their respective niches. In both cases, there are challenges that can impede the process of branding. Then, some experts shed light on these challenges:
• "Brands face two main challenges online today: making sure they have presence where their current and future customers and accompanying trends as quickly as possible." - Allen Stern, editor, CenterNetworks
• "With the explosion of so-digital personal communications networks, IM platforms, blogs, podcasts, virtual worlds, mobile, etc .- they face too many channels to brands. We left the concept of mass marketing to mass in a period micromarketing incredibly short time, and brand managers find it difficult to understand what is most important on which to focus. "- Scott Monty, CEO of Digital Communications & Multimedia, Ford Motors
•" Allow control messages from the past and get into conversations where they are responsible for adding value to the community. " - Matt Dickman, Vice President, Digital Marketing, Fleishman-Hillard. • "If brand value is service and Web presence does not provide immediate assistance, then you are weakening the foundations of their brand." - Ed Roach, an expert on branding
Start today
Within the next five minutes, you have the opportunity to begin their personal electronic mark using tools like a blog on Wordpress.com, a profile on Facebook or LinkedIn or simply "microbloggeando" using a twitter account. In fact, e-branding requires multiple online strategy that exploits every platform that fits the content and level available. As each resource is built, you need to watch, publish fresh updates and comments, and use Google Alerts and Technorati to track your online exposure and popularity. Whether you are an entrepreneur or an employee, e-branding will give meaning to your life and accelerate your professional connection profile and profitable opportunities. Today e-branding is growing exponentially, and both individuals and companies underestimate the power of your online reputation will suffer for being late to a place already crowded with established brands. As our society is transferred to digital bits, your e-brand becomes its digital asset and an avatar to be part of the world of the future.
SchawbelDan
Dan Schawbel is personal branding expert for Gen Y and author of the blog Personal Branding Blog. Also publishes Personal Branding , is chief judge of the Personal Brand Awards and director of TV Personal Branding. Source
© Dan
Schawbel /
Intermanagers.com, 2008
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