Taken from the Blog Antonio Monerris
interesting!
Why do I respond to every day and not get a speech lasting and differential? He said, written, discussed and perhaps forgotten, "The communication system should be a key competence directly aimed at improving and facilitating the capabilities of the organization. Well be part of the nuclear strategies of the organization. Key competencies should be integrated and take notice as a critical area of \u200b\u200bexpertise-to ensure that the communication is about the key competencies of the organization, its processes, objectives and approaches must be designed and managed as a necessary part and not disaggregated marketing processes. Communication is not a phenomenon tangential to the growth and competitiveness "If the communication system and the structure that supports not generate incremental value should be reviewed. In fact, the communication system must integrate systematic evaluation, review and learning-The dissociation between strategic and tactical communication is not just a problem with processes, structures or management skills Communication .- An organization that effectively integrates its different facets of communication states that lacks a communication model supported by shared premises and capable of watch and support their competitive context and organizational characteristics .- The conflict between tactics and strategy is a deficiency of the culture of communication and expresses the lack of "common ground" communication .- Lack of holistic view is both cause and consequence of a lack of synchronous communication model that integrates organizational and individual needs, on the other hand, consider the life cycle-client communications framework should never managed as a routine operational and mechanistic printing is achieved ambition of excellence and self-improvement. If so what ends up being more important channel demands and routines rather than building a communication model, on Shared solid bases, provide a communications solution ambitious.
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